We help you discover your INBORN personality

As personality coaches, our mission is to help you make the innershift from who you think you are to recognize who you really are by guiding you to a correct self-concept and helping you transcend to be more balanced, happy, and fulfilled.

You don’t know what you don’t know, especially when it comes to your personality

Most people are self-deceived to some degree, meaning they inaccurately perceive themselves as having personality traits they really don’t have.

By not truly understanding your inborn personality, you run the risk of:

  • Missed opportunities to realize your highest hopes and aspirations
  • Underutilizing your strengths and overwhelming your weaknesses
  • Acting counter to your true nature, adding long-term stress to your mind and body

Meet Alex Paulos, Creator of Paulos Personality Typology

Alex Paulos, author of Recognizing People, is a personality expert and leadership coach.

He has “cracked the code” into providing genetically-based personality assessments based on his intuitive system of understanding people and the facades they seek to hide behind.

He has worked with several companies and thousands of individuals to help them utilize their unique talents and strengths to fulfill their potential and create cohesive relationships and businesses.

With Paulos Personality Typology, Alex gives individuals & companies the keys to understanding themselves and others. His main goal is to help people create more balance, peace, and fulfillment in their lives.

Schedule a one-on-one session with Alex by clicking the Schedule Me button.

Getting Started is
Easy as 1 – 2 – 3

Click the button below to take our quick & easy self-assessment

Receive a free PDF exploring the InnerShift personality system

Schedule a session to learn more about your inborn personality

Unleash the Strengths of Your Inborn Personality to Be a Better You

Gain the confidence and bravery to bring out your best work

Experience the peace and happiness that comes from being true to self

Free yourself to do what you want and delegate the rest

Check out some of our incredible success stories…

Alex pegged every single one of us with his system...

And it opened this huge “aha” for me that you really do have to work in accordance with who you are and who you are created to be. Many people have asked me, ‘What’s the best thing about running your business?’ and I always say, ‘I feel more me than I’ve ever felt before."

— Anna Powers
Business Coach & Copywriter at SaraAnnaPowers.com

[Alex's system] has deeply impacted me, more than ever before.

On such a deeper level, and not when it just comes to my business. It really changed me on a personal level. I felt like I had a temporary identity crisis. And Alex came in and really changed how we thought about ourselves and who we think we are.”

— Tiffany Lee Bymaster
Brand Strategist & Confidence Coach at CoachGlitter.com

Now I can show up to my business and to my clients in a much more authentic way.

I can be around much longer because I’m aware of the stress I was creating for myself. I was trying to be someone I’m not. That perception of myself has changed – big time, and now I realize who I truly am. I can show up authentically now – truly authentically."

— Rachel Perry
Podcaster & Business Coach at rachelaperry.com

Alex has cracked the code...

His system is absolutely perfect for building highly cohesive teams and uncovering employee's strengths and weaknesses with his scientific-intuitive approach to understanding people. He's given me a skill set that's changed my life both personally and professionally.

— V.R. White
Chief Retail Officer

Personality Tests Are Flawed and Inaccurate

Most people are comfortable with personality self-assessments because they confirm beliefs you already have about yourself. You may think they are good enough or get close enough, but our data below disagrees!

Self-assessment tests cannot be the standard to type your personality. Read an independent article from Psychology Today to learn why:

Our own test sample of people who self-assessed their personality by taking our quiz and then were typed by Paulos Personality Typology had the following results:


Assessed 0 of 5 traits correctly 1%


Assessed 1 of 5 traits correctly 8%


Assessed 2 of 5 traits correctly 32%


Assessed 3 of 5 traits correctly 33%


Assessed 4 of 5 traits correctly 22%


Assessed 5 of 5 traits correctly 5%

YOU know you… or do you?

Most people’s self-perception is clouded by bias.

They identify as the person they’d like to be or how they want to be perceived.

Unfortunately, this makes self-assessments highly inaccurate.

At InnerShift, we understand this disconnect and want to show YOU how your self-concept differs from who you really are.

It’s time to see if YOUR self-perception is truly you!

Keep Exploring…